COOKIES POLICY
After the voluntary registration of information on the website, BEAUTY MAZE retains and processes the personal data of users who have registered through the form provided in the “CREATE CUSTOMER ACCOUNT” section, in accordance with the applicable provisions on the protection of individuals from the processing of personal data and using security procedures. Website users acknowledge and accept the storage and processing of their personal data by BEAUTY MAZE, which is necessary to fulfill the order, as otherwise, the completion of the transaction will not be possible.
The website uses cookies to ensure the integrity of the registration process and the announcement of personal data. While most web browsers automatically accept cookies, users can modify their browser settings to reject cookies if desired. In this case, they may not have full access to the interactive features of the website. The information stored in cookies is used for identification purposes, allowing us to operate our website efficiently, provide the services offered through the website, and monitor the behavior of site visitors. BEAUTY MAZE’s website uses cookies to provide information to users and process services provided through the website. Third-party providers, including Google, may display company ads on internet sites. Third-party providers, including Google, may use cookies to inform, optimize, and display ads based on a user’s previous visit to BEAUTY MAZE’s website. BEAUTY MAZE may also utilize cookies from a previous visit to its website for remarketing.
Users can choose to opt out of such use of cookies by Google by clicking here: https://www.google.com/ads/preferences/. You can configure your browser to notify you each time a cookie is being downloaded and decide whether to accept or reject it. In this case, please note that you may not be able to use all the features of the website and it may not operate smoothly for every page.
Cookies – General Information
On our website, we use so-called cookies based on Article 6, paragraph 1, point f) of the GDPR. Our interest in optimizing our website is to be considered legitimate within the meaning of the provision. Cookies are small files stored on your terminal device (laptop, tablet, smartphone, etc.) when you visit our website. Cookies do not harm your terminal device, do not contain viruses, Trojan horses, or other harmful programs. The cookie collects information that arises each time in connection with the specific terminal device used. This does not mean that we have direct knowledge of your identity because of this. The use of cookies aims, on the one hand, to offer you a more comfortable experience. For this reason, we use so-called session cookies to recognize that you have already visited individual pages of the website. These are automatically deleted once you leave our website. In addition, we use temporary cookies for user-friendliness, which are stored on your terminal device for a specified period of time. If you visit our website again to use our services, we automatically recognize that you have already visited us, in which entries/settings you made, so that you do not have to repeat the same actions.
On the other hand, we use cookies to analyze the statistical usage of our website with the aim of optimizing our offering and displaying information that is specially tailored to you. These cookies allow us to automatically recognize on your next visit to our website that you have visited us before. These cookies are automatically deleted after a predefined period of time. Most browsers automatically accept cookies. However, you can configure your browser in such a way that no cookies are stored on your computer or that a notice always appears before a new cookie is stored. However, disabling cookies entirely may result in the inability to use some functions of our website.
Google Analytics
For the purpose of configuring according to needs and continuous optimization of our websites, we use Google Analytics, a web analytics service provided by Google Inc., based on Article 6, paragraph 1, point f) of the GDPR. Our legitimate interest arises from the purposes mentioned above. In this context, “pseudonymized” user profiles are created, and cookies are used. The cookie records the following information about the use of this website: type/version of the browser, operating system used, Referrer-URL (the previous page visited), hostname of the accessing computer (IP address), time of the server request. The information is used to evaluate the use of our websites, to compile reports on website activity, and to provide additional services related to the use of the website and the Internet for market research purposes and customization of these websites according to needs. IP addresses are anonymized, so that no direct correlation (IP masking) is possible.
You can prevent the installation of cookies through corresponding settings in your browser. However, we point out that in this case, you may not be able to use all the functions of this website. You can also prevent the analysis of data generated by the cookie and related to your use of this website (including your IP address) as well as the processing of this data by Google by loading and installing this browser extension. Instead of the browser extension, especially on mobile browsers, you can prevent analysis by Google Analytics by clicking on this link. An opt-out cookie is created that prevents the future analysis of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies from this browser, you must set the opt-out cookie again. For more information on data protection related to Google Analytics, please visit the Google Analytics website.
The information generated by the cookie is transmitted to a Google server in the USA and stored there. Under no circumstances will your IP address be merged with other data from Google. Furthermore, this information may be transmitted to third parties if required by law or if third parties process this data on behalf of Google.
Website Targeting and Website Optimization
On our website, information is analyzed and evaluated using cookies with the aim of optimizing our websites and the advertising displays shown on them. This ensures, in particular, that only advertising tailored to your actual or presumed interests based on your usage behavior so far will be displayed on your terminal device. The information processed for these purposes includes, for example, details about products for which you have shown interest. The legal basis for this data processing is Article 6, Paragraph 1, point (f) of the GDPR. Therefore, optimizing our websites for a better shopping experience and avoiding advertising displays that are not of interest to you is in both our and your interest. The analysis and evaluation are carried out exclusively under a pseudonym and do not allow us to identify you. Specifically, the information is not merged with your personal data.
Recipients of the data are the aforementioned service providers who process your data on a contractual basis only for specific purposes and in accordance with our instructions.
Re-Targeting
We also use re-targeting technologies from various providers. This allows us to tailor our online offers to your interests. For this purpose, a cookie is created to collect interest data using a pseudonym. In this case, information about browsing behavior is collected for marketing purposes in an anonymous form and stored in cookie data files on your computer, analyzed through an algorithm. Subsequently, targeted product recommendations and personalized advertising banners with products of interest to you can be displayed on our partner’s websites. Under no circumstances can this data be used to identify the website visitor. No processing of direct personal data takes place, and user profiles are not merged with personal data. This data processing is based on Article 6, Paragraph 1, point (f) of the GDPR. With the targeting measures we use, we aim to ensure that only advertising adapted to your actual or presumed interests is displayed on your terminal devices. It is in both our and your interest not to burden you with irrelevant advertising displays. If, however, you do not wish to see personalized advertising banners from the BEAUTY MAZE online store, you can object to this data collection and storage for the future as follows: By selecting the symbol displayed on each advertising banner (e.g., “i”), you will be redirected to the respective provider’s website. There, the re-targeting technology is explained again, and the option to opt-out is provided. If you opt-out with a provider, an “opt-out” cookie is stored on your computer, preventing the display of the respective provider’s advertising banner in the future. Please note that this opt-out can only be performed from your computer, and the respective “opt-out” cookies are not allowed to be deleted from your computer. Alternatively, you can use the objection options presented below. We use re-targeting technologies from various providers on our website, and these providers process the aforementioned data within the re-targeting framework. Further information regarding the cookies used by these providers can be found in their Cookie Policies.
Objection / Opt-out Option
You can prevent targeting technologies through the corresponding cookie settings in your browser. Additionally, you have the option to prevent the activation of deposited opt-out cookies.