The B FIRST line, a unique product line designed for men’s daily skincare, acts to decelerate the aging process and to improve skin texture. The product line includes plant components with healing, rejuvenating, moisturizing and soothing properties, as well as anti-inflammatory, antiseptic and antibacterial properties, to lift, firm, nourish and soothe the facial skin, granting it a healthy look. The product line is intended for all male skin types.